greenwash
It’s drummed into our heads from almost all corners now: green is good. While we’ll agree that sustainability and low-carbon living are admirable goals, however, there are some things that — no matter how green — just don’t make sense. So what are these green oxymorons — the “jumbo shrimp”
greenwash
The majority of ‘green’ claims made in advertising are justified, according to research by the UK’s Advertising Standards Authority (ASA). The ASA’s survey found 94 per cent of ads with environmental claims were compliant with the advertising codes. The research was prompted by a significant rise in ‘greenwash’
greenwash
A press release hit Greenbang’s inbox this week touting an “eco-friendly online CD recycling service”. It was enough to catch our attention, boldly stating that 2,500 tonnes – more than 30 million CDs – are discarded and sent to landfill each year. Even worse, shock horror, tens of millions more
green IT
It’s something of a statement of the obvious but tech industry analyst Gartner has found that corporate IT departments are being overwhelmed and confused by greenwash and the vendor marketing hype around green IT. Faced with this IT bosses are confused about the implications of green IT, including the
greenwash
Oil and energy giant Shell has received a slap on the wrist from the UK’s Advertising Standards Authority (ASA) over an advert that appeared in the Financial Times under the headline “We invest today’s profits in tomorrow’s solutions” and touting Shell’s sustainability credentials. The ad went
greenwash
if the Advertising Standards Authority’s latest annual report is anything to go by, a lot of companies are describing their green efforts in advertising material using the same techniques that those who use internet dating sites like to describe themselves. You know, ‘cuddly’ really means ‘morbidly obese’, ‘looking for