Einstein 'makes every customer interaction smart'
Already a dominant force in customer relationship management, Salesforce is now laying claims to be the “world’s smartest CRM”
'Delighting' customers... or creeping them out?
More than a year ago, in the very early days of the electoral race for U.S. president, an artificial-intelligence
Good service needs smart tech and basic maintenance
Companies that adopt automation and other advanced technologies can reap significant rewards — higher profits, reputation-building positive PR and more — if
In any demographic, customers expect 'immediacy' and human touch
It’s no wonder that a generation used to always-on, instant communication should prefer to access customer service just as
Good customer care requires actually caring first
Think back to the best recommendations for businesses you’ve ever heard from friends and colleagues, and you’ll probably
