Sustainability firm nabs $4 million

A U.S.-based software firm that aims to help businesses reduce their environmental impacts this week secured $4 million in funding to support that mission.

Clear Standards, headquartered in Sterling, Virginia, received the financing from Novak Biddle Venture Partners and Kinetic Ventures, which also provided the firm with seed funding last year.

If the business isn’t familiar to you yet, the brains behind it probably are: Clear Standards’ executives include former managers from Oracle, Siebel Systems, and the U.S. Environmental Protection Agency.

So what exactly does Clear Standards do? The company claims to offer a software platform that can help businesses “track any type of commodity usage or environmental impact, from energy use and greenhouse gas emissions, to water consumption and waste recycling.” Whatever the business or industry, Clear Standards says it can help a company become more sustainable.

“The current pressure on corporations to reduce expenses while also improving their environmental performance provides significant opportunity for us,” said Anirban Chakrabarti, co-founder and CEO of Clear Standards.

The new $4 million in its coffers should certainly help the company start taking advantage of that opportunity.