How much customer data does any business really need?
How much new data is being generated every year? While it’s obviously a lot, it’s also probably safe
Are your systems really user-friendly ... or is that enterprise hype?
Are the systems and technologies you use to serve and communicate with customers really “intuitive” and “easy to use”? Or
Listen to customers... not just to customer data and research
There’s a lot more science to guide us these days in how best to connect with customers online or
Find your customer data valuable? Others do too
Vast volumes of data, combined with analytics and intelligent automation, are making it possible to deliver responsive, personalised customer service
Intelligent customer experiences? We haven't seen anything yet
Businesses have long recognised that a loyal, repeat customer is far more valuable than a brand-new one. Most also realise
Enterprise tech puts focus on users at last
The story of enterprise computing is increasingly one of convergence, in which all the different strands of work that people
'Data' and 'insight' are not the same thing
We’re increasingly discovering that, just as “intelligent” is not the same as “smart,” “data” doesn’t necessarily mean “insight.
5 ways to position a brand in IoT
I’ve been lucky enough to work with some of the largest organisations in the world to help them position
Who says data is right just because it’s data?
I’ve worked a lot with research organisations and there is a trick they use to look clever. When a
Should you get paid when someone cross-references your data?
Sensor devices are not only proliferating in numbers but getting smarter at the data they suck in. A device the
