Our readers have $1m+ to spend on sustainability

Well not all of you have that much, but a good number do.

It’s been absolutely fascinating looking at the reader survey. We had no idea so many people tuned in so regularly or what their backgrounds were, but we’ve had a fantastic response.

So let’s kick off:

Most of you are employed (77%) and the rest of you entrepreneurs work for yourself. One-quarter of respondents described themselves as professionals, with a further fifth describing their job as CEO/MD or a business owner.

Just over half of the respondents (54%) said they had control of a budget within their
organisation and had purchasing authority for new technology. But only one-third had a specific allocation in their budget for new technology to improve efficiency and/or sustainability, suggesting people are still unsure of what to do for their companies in the green space.

The budgets readers control or influence are pretty big. For those that did have specific budget allocation for sustainability and efficiency technology, 18% had around $1m or less to spend, while a lucky 9% had between $1m to $5m.

Two-thirds of visitors go to Greenbang.com at least every couple of days, with almost a quarter
visiting daily. Most visitors access Greenbang.com directly from their PC. One-third of respondents said they received the newsletter, and-one quarter aid they accessed the site via RSS feed as well as visiting the site. A minority of folk use the social network bookmarks (Digg and StumbleUpon buttons at the bottom of every post.) – we highly recommend you use these.

The majority (47%) of visitors think that Greenbang is a very good or excellent source of information on environmental business and technology. Some 13% say it’s better than that, while 34% say it is good and 6% said it’s average. No one said it was poor or very poor so we must be doing something right.

If that’s the case, advertisers should take note 🙂

In terms of stories or topics our readers would like us to cover in the future, we heard some very interesting ideas. Here’s a couple we liked:

• Bjorn Lomburg – please discuss the argument that environmental commentators have such a vested interest in the stories they write that the balance of reporting is being unduly affected.
• Challenge more that is put out in the name of green to make sure that it’s not mainly just to profit from it. Seek out those making a real impact on the public… and their futures. Not just a pre-AGM bit of CSR PR puff. Delve for the actual enviROI+.

Other comments included:

• All good stuff
• Easy to read – excellent reporting – fair but doesn’t lack human emotion
• Good reporting, nice writing style, refreshingly serious but funny too!
• Good tone and general banter
• Good website, interesting stories, always updated
• Good, informative writing.
• Great design and great articles!
• Great short articles
• Great techie stuff
• Great writing style, good broad selection of topics, right length of articles
• Humour. Can’t beat it. Good variety. Quizzical tone. Experienced knowledge base to provide a fuller back story.
• I like the stories you do have. I do tend to drift more to things in my area…the pacific NW.
• I love the slightly irreverent approach to writing the news, plus the insights and links with all
activity that’s going on in the sector
• Informal writing style, good balance view
• Lot of update
• Lots of stories, mostly interesting
• Meanwhile I’m satisfied
• Most things
• Newsletter – Great tone – very refreshing to read – the right level of detail without going overboard.
• Pithy, topical
• The energy you out in and the volume of stories.
• The site is clear and easy to navigate. Regularly stories appear on Greenbang before they have been picked up by “older” IT media, so reading it is a great way to be a know-all when the story finally hits…

• Better spell checking
• I haven’t accessed the site but will have a look now. But I like the newletter as it means I don’t have to be proactive!
• It’s pretty good as it is. More staff to give a broader cover I guess?
• Keep up the good work
• Keeping it simple concise we all have too much to read these days
• Move up the category listing so people can have a quick overview of the topics and perhaps a date on the article summaries or articles from today/yesterday to make it ‘current’
• New format of site means you don’t see all the stories easily like in the previous blog version
• Seems pretty good. If it ain’t broke…
• Some of the articles can drag a little. Keep it brief and pithy. Side boxes are great for
providing extra info for more indepth readers, but keep it out of the main article.
• Some posts could be a bit longer, on average the stories are pretty short and sometimes a meatier article would work
• The tone of the site, the “edge”, the wit, etc., causes me to fatigue.
• Think it’s pretty good as is!