New IBM solutions target 'smarter commerce'

IBM has announced new software and the creation a new consulting practice dedicated to the emerging category of “smarter commerce,” which is focused on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

The new Smarter Commerce software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities — new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.

IBM estimates the Smarter Commerce market opportunity at $70 billion, driven by demand from clients that must bring new levels of automation to marketing, customer engagement and sales, as well as core processes for production, fulfillment and service for much more immediate responses to changes in markets and buying trends.

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