Lego releases sustainability report

It’s not all about Lego bricks and building you know, that Lego company says.

You try telling that to Greenbang aged three years old – you might get a big chunk of it thrown your way.

If you want to see why Lego considers itself a sustainable company, check out its 2007 report.

It makes good marketing sense – a company that bases everything on plastic toys would need something with lots of nice pictures on it.

But that is what the company says:

“Ever since the founding of the company in 1932, the LEGO Group has considered it important to take part in the improvement of issues that concern the “world” inside the LEGO Group as well as in relation to our stakeholders outside the LEGO Group – being the child and its parents, the retail shops, vendors and the society in general.

”Only the best is good enough” was the motto of Ole Kirk Christiansen, founder of the company and inventor of LEGO bricks, and today we still involve that spirit in every way we operate.

This means that we do our best to make a positive impact on areas such as: human rights, working environment, environment, anti-corruption, charity etc.

Ever since the founding of the company in 1932, the LEGO Group has considered it important to take part in the improvement of issues that concern the “world” inside the LEGO Group as well as in relation to our stakeholders outside the LEGO Group – being the child and its parents, the retail shops, vendors and the society in general.

”Only the best is good enough” was the motto of Ole Kirk Christiansen, founder of the company and inventor of LEGO bricks, and today we still involve that spirit in every way we operate.

“This means that we do our best to make a positive impact on areas such as: human rights, working environment, environment, anti-corruption, charity etc.

It all feels a bit too good for Greenbang.  Just call me Mr Cynical.