Green technology - it is where the money is

Green technology is having an impact of business spend, a new survey says. Well duh!!

But here’s the real news:

80 per cent of executives surveyed at US businesses told analyst firm IDC that ‘Green IT’ is growing in importance for their organisation. And 43 per cent said they consider a vendor’s ‘greenness’ when selecting their suppliers.

So if you want to sell – go green.

‘The spread of Green IT continues as organizations gain a better understanding of the benefits of going green,’ said Frank Gens, IDC’s senior vice president of Research. ‘Once a distant afterthought, economic advantages, including reductions in operational costs, are driving Green IT adoption.’