Data centre people: Take the innovation test

Hi there, Greenbang readers!

There’s a bit of a buzz in the office at the moment, as we’re about to officially launch CleanAnalysis — the research and analyst arm of Greenbang.

We’ll be looking at all sorts of cleantech products and markets with an aim to telling the public and private sector about what will really have an impact on their sustainability, marketing and bottom line … and what won’t.

Our last few months’ work (and believe me they’ve been hard) have been spent signing up 500 public sector organisations to our strategy reports. We’ve just started taking aim at the private sector too.

As a result, CleanAnalysis will be guiding organisations on what has a direct impact on their Carbon Reduction Commitment (CRC).

To start with, we’re looking at really cutting-edge innovation in data centre technology — you know, the stuff that will change the beastly, power-hungry data centre into a tiny insect on the electricity bill. We’re not yet sure what can be done, as there are a lot of companies who have merely changed the stickers on their products to suit the eco-keen appetites of the market. At the same time, there are some very small companies that have innovations that are about five years’ ahead of some of the big vendors.

The CleanAnalysis Data Centre Innovation Survey examines the varying levels of data centre technology that can help organisations towards their CRC.

We’re measuring three things at a basic level:

• Environmental impact
• Innovation/brand potential
• The business case

Out of the 100 technologies we are surveying, 20 will be hand picked and recommended to procurement managers in governmental departments, borough and county councils.

That’s why we’re inviting you — the innovators and champions of green IT and environmental innovation — to tell us about the one product that could have the biggest impact on lowering carbon in the data centre.

Are you up to it? Your absence will be noticed ; )

To get involved, please contact Jamie O’Donnell at jamie.odonnell@cleananalysis.com.

Hope you’re up to it!

Dan Ilett – Editor-In-Chief