Consumers get green ethics (well 18% anyway)

PR Teresa Horcroft from Eureka Communications just sent this in – remember the 4% that reject companies on ethical grounds could indicate 96% don’t give a monkey’s:

Out of 10,000 British consumers, 4% said they would actively reject purchasing a brand as a result of poor corporate ethics (e.g. they don’t trust the company, don’t like the company’s working practices or ethics or the company has a poor reputation).

Further, 18% claim to have bought a product because it was environmentally friendly and 11% said they had refused to buy something because it was harmful to the environment.

When asked about actual buying behaviour, 33% of Brits said they had actually chosen not to buy a product because of the way a company behaves.