Coke slims down its packaging

In a bid to improve its environmental impact, Coca-cola has announced a new plastic bottle that uses 5% less plastic than before–and others note that the company will open a $60m recycling plant in 2009 that could recycle up to 2 billion bottles a year. We can hardly even imagine how much brown fizzy sugar water that all holds…

“We have set an ambitious goal to recycle or reuse all the plastic bottles we use in the U.S. market,” Sandy Douglas, president of Coca-Cola North America, said in a statement. “Our investments in recycling infrastructure, coupled with our work on sustainable package design, will help us reach this target.”

Coke has also invested in recycling facilities in Switzerland, Mexico, Austria and the Philippines.