Dan Ilett

Dan Ilett

Aug
08

Is that study relevant? Ask questions, pay attention to your own experiences

As our society has become more diverse, we’ve discovered a myriad reasons to question what once seemed like rock-solid
2 min read
Aug
05

In any demographic, customers expect 'immediacy' and human touch

It’s no wonder that a generation used to always-on, instant communication should prefer to access customer service just as
2 min read
Aug
03
China's new mobile shoppers ripe for location-based marketing

China's new mobile shoppers ripe for location-based marketing

Timing is important in marketing, but so, increasingly, is location. People served up targeted ads following a Web search at
2 min read
Aug
01

Good customer care requires actually caring first

Think back to the best recommendations for businesses you’ve ever heard from friends and colleagues, and you’ll probably
2 min read
Jul
25
Remember to dance 'with them what brung you'

Remember to dance 'with them what brung you'

No business can be static nowadays: technology, people’s expectations, the world in general are all simply changing too quickly.
2 min read
Jul
18

The next as-a-service offering? Artificial intelligence, or AIaaS

If you regularly follow developments in information technology, particularly in the cloud, you’ll be familiar with terms like PaaS
1 min read
Jul
11
Don't run from failure... look for it in as many ways as you can

Don't run from failure... look for it in as many ways as you can

We can trace back a lot of problems in business — as well as in life — to one big, though all-too-human,
2 min read
Jul
04
Better tech means bigger user ask

Better tech means bigger user ask

Lots of different developments have knock-on effects for customer service. One of them, it turns out, is the steadily improving
1 min read
Jun
30

It's time to move your systems from 'no' to 'yes'

Some long-established customer service practices in business don’t make much sense when you think about them for more than
2 min read
Jun
28

Is your customer service already robotic?

Cloud-based software, automation and even intelligent chatbots are all being increasingly used to provide quicker, more responsive service to customers
1 min read